the dvd player i got ($40 cyberhome unit, pretty good though, especially for the price, even has progressive out) can be 'modded' (not like a chip, its like a code or something you enter while in one of the menu screens) to be region free and you can buy it at best buy and all those stores.
think there are others that have the same sort of thing.
Thats what i never understood about these regions, its not like its hard at all to get by them, so what purpose do they really serve?