Alderaan said:

The trailer looked terrible. Doesn't even look like a Star Wars movie. Looks like some random blockbuster film with explosions and lens flare, with STAR WARS plastered all over it to sell to audiences.

This was may impression, that it didn't have a certain "look" that a Star Wars film should have. It looked like it was shot with very nice HiDef cameras and a super clean look that you would see in a Fast and Furious film.

The work by ILM of the action sequences looked about right but I just can't get excited about this film. The costume design work is really uninspired and the characters just seem bland. JJ Abrams is using the same approach he used with Star Trek. I loved his Trek reboots but Star Wars requires an entirely different more atmospheric approach and that just didn't happen with TFA. He's also reusing a ton of OT ships and design work. It's fan service but the fun of a new Star Wars film is all the cool new designs like the speeder bikes in ROTJ. JJ is recycling the OT too much and it will win over the causal fans but after awhile it will just end up in a forgettable movie.