Danfun128 said:

Star Wars, The Phantom Menace, is about to hit Sweden's cinemas in 3D, dubbed into Swedish, a move which has infuriated die-hard fans and prompting them to lobby for a boycott of the film.

At first I thought the boycott was because it was TPM, even though it's my favorite of the prequels.

I don't understand what's wrong with dubbing when it comes to kids/family franchises, and Star Wars is just that. I'm sure the subbed version will still exist. Besides, what if the dub is very good?

A little late in answering, but if I understand the issues correctly, I believe it goes something like this (I don't necessarily believe ALL of this dogmatically, but I'm at least sympathetic to the arguments):

Point 1) Dubs (even good dubs) destroy artistic integrity. While both dubs and subs rely on translation, which loses all kinds of nuance, dubs actually erase the original vocal performance--aside from the words, the vocal characteristics, tones, and cues that separate acting from simply reading a script. In this sense, Eastern bloc-style voiceover dubs are better than traditional dubs because they preserve the original performance, and voice it over with something "neutral" that doesn't attempt to replace that performance.

Point 2) There's a little pride among people and places that don't do dubs. Reading subtitles isn't actually that advanced a skill beyond just reading--it just takes some practice. So all but the youngest children can watch films with subtitles just fine (assuming they're onscreen long enough)--dubs simply provide a crutch that delays the age at which they will learn the valuable skill of reading subtitles. Or learning another language.

So, to the boycott supporters, showing TPM dubbed is both destroying art and dumbing down their children. And then there's the dubbing too! ;)