Well, it's a shame mainly because JJ Abrahams is exactly the kind of person you would expect not to be able to complete a phrase without using either "cool", "great", "badass" or "epic".

All the blockbuster american cinema has become that, some years ago.

You just need to see how Kylo Ren stomps his feet in the ground when he activates his sabre in TFA's first teaser; it just screams "whooaaaa, EPIC", and compare it with how matter-of-fact Vader is in everything he does, with a very defined characteristic of coldness, tranquility, lack of enthusiasm and even elegance.