There's a collector market for those Hallmark ornaments. They've been doing the summer release thing for quite some time. Ever since the first Star Trek ornament they did in the 90's, it gets a little crazy with those. And they do Star Wars too.
Showing Xmas movies on Halloween is pushing it though. (Unless it's The Nightmare Before Christmas.) I was pretty horrified when the all music channel on my cable system didn't start playing Halloween music until Oct. 15th and went right to Christmas on midnight of the 31st. They didn't stop playing holiday tunes until February!
The only thing that takes the sting out of the holidays is that Krampus is becoming a thing in the U.S. There are two Krampus movies coming out, and one has William Shatner in it. ;)