SilverWook said:

Disney has released edgier fare for decades under other studio labels, Touchstone, Hollywood Pictures, etc. (Who Framed Roger Rabbit? has always been a Touchstone film, even though Roger has a presence in the theme parks.) They don't have to put the Disney label on the Star Wars films any more than they do Marvel.

However: http://www.independent.co.uk/arts-entertainment/films/news/disney-bans-smoking-in-all-future-films-including-star-wars-and-marvel-comics-10107312.html