Cue the Luke "I Care" image.
Some would say not wanting to play along with the charade qualifies as caring. If you do, then I care. If you don't, then I don't.
EDIT: Sorry, I was responding to the original question "Who cares?" As for the point, our failure to entertain the ruse will hardly slow this project down. Maybe I've had too many friends ask me to lie for them in the past. It's just not healthy for a community for people to ask that of them.