Well, mine's one longer, isn't it? It's not ten. You see, most blokes, you know, will be browsing at ten. You're on ten here, all the way up, all the way up, all the way up, you're on ten on your browser. Where can you go from there? Where? Nowhere. Exactly. What we do is, if we need that extra push over the cliff, you know what we do? Eleven. Exactly. One longer.

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I guess an "official" ensmallified URL isn't strictly necessary, as people could do it on their own. I just thought the fact that the current project URL approached 100 characters on its own presented a problem. Either of the above enweensificated URLs should work fine.