You know after seeing Interstellar and Gravity I have to say I think the next Star Trek movie will really have to step up it's game if this series is going to continue. It's clear the viewers are out there for stories where space travel is a danger and there are no real villains but instead have good characters and intense danger and that are told in new ways and if Star Trek wants to be a mega hit franchise they have to get on board with this.
I get the feeling that people will expect more creativity in the look of alien planets and the way the films are shot.
Maybe I am way off base and the next movie will be a huge hit no matter what but I have a feeling after these two films the average movie goer will expect a little more out of the next big screen Trek film.