generalfrevious said:

Movie posters are a lost art nowadays (have there been any good official posters in the last 10 years?), and I doubt we can make them great again. Same with trailers as well.

Well obviously that's not true. Some random examples of great posters from just last year...

http://mxcity.mx/wp-content/uploads/2015/04/Inherent-Vice-Official-Artwork-1.jpg

http://www.musicmuseum.com.ph/wp-content/uploads/godzilla-poster-2014-new.jpg

http://www.impawards.com/2014/posters/grand_budapest_hotel.jpg

...and I'm hooked on the feeling from last year's trailers.