Yes, that is exactly my point. It's silly to call a modern film like Man of Steel out for product placement when the first film in the series had a thirty second shot of a cereal box in it.

As for the Lego movie I don't see how it is any better or worse then the movies you mentioned. i don't think it is trash but it blows my mind that people who complain about product placement in movies see it as one of the greatest film ever made. To me it is nothing more then a silly toy movie, nothing more and nothing less.

I really hope we don't see the flood gates open and get a movie based on Uno or something like that soon. I don't think I could make it through two and a half hours of Uno.