I have to say I can't believe the number of snobby people I know who hated Man of Steel for it's product placement who praise The Lego Movies as brilliant and proof that more toys should be turned into movies.

If you like the Lego movie that is fine, but you lose the right to ever complain about product placement in a movie or say that makes it a bad movie because the Lego movie is Product Placement Giant Toy Ad:The Movie.

The whole movie is an ad, even the name is an ad. If there were not toys to sell it would not exist. It's only purpose is to sell toys, not tell a story.

I really hope this trend dies soon and we can start seeing some films about real people living in the real world start to get made once again.