DrCrowTStarwars said:

Do you really think that company wide changes like this are done overnight without any sort of planning or oversight by one guy?

This wasn't a "company wide" change as the article you linked to (And one would hope, read) states. It was one outlet in the small English city of Hull. The guy who printed the poster didn't realise that the catchy 'Krispy Kreme Klub', looks somewhat different when written down and abbreviated.

I present as evidence of this being specific to only the one UK branch 1. The English spelling of the word "Colouring" 2. The entire article itself that says it is and 3. The large word "HULL" at the top!

This is a non-story.