One thing I think Paramount could do to help these movies is stop competing with themselves. Right now these two movies have to compete with over forty years of other Trek and I think that is hurting them, what Paramount needs to do is send the message that these are not just another group of Star Trek films, these films are the only Star Trek. They can do this by first vaulting the old Tv shows and films and not selling them on home video any more, Stop giving the old cast cameos in the new films, and remove the older shows from syndication and instead replace them with a new show that is set in the new time line that either shows side stories to the new films or takes place in that four year time cut we got in the first film and shows the cast at the academy.

I think if Paramount would let the new films stand on their own and make so if people want Star Trek they have to get with the times and watch current Star Trek it would help these films make a lot more money at the box office.

After a while people would forget about all the old shows and movies and they would be replaced by these films and they would be seen as Star Trek in everyone's mind. Paramount just has to support these films and only these films until the older fans go away and it stops being cool to bash these new films.