...and _that_, ladies and gentlemen, is what we ultimately got from the PT. A way to more accurately measure how bad a film is. Prior to '98 we had to say things like "It was Ishtar bad" which was no real shorthand at all since nobody had seen it to know what you were talking about. The PT was the horrible failure to be an entertaining movie that nearly everybody, everywhere saw at least once. You are now able to instantly convey exactly what you mean when you say, "That movie was Phantom Menace bad."

...Which incidentally, you get to say alot these days because it made a billion dollars, so they keep making variations of it. :/