I think the real problem is that so many of today's action flicks dumb themselves down and don't show any blood to get a PG13 rating. I am sorry but it just looks silly to me when someone is supposed to have been shot but we don't see any blood, it just looks like a bunch of guys acting silly and then throwing themselves to the ground. I think that is why escapist fantasy fair is doing well, because at least there is usually a story reason in those films that we don't see blood. Oh and don't get me started on the movies that cut away every time someone is shot. Violence makes people bleed, to pretend overwise makes your movie look silly. It seems like action movies used to understand this but lately they have forgotten this very basic fact.