So if it has nothing to do with Star Trek or the characters then why calling it Star Trek. If these movies are so much fun on their own and Star trek is so awful that anything that sticks to it's spirit is a losing idea then why not call these 'films" something else?

Why not call them Galactic Patrol or something like that and leave Star Trek alone? Let JJ make his own thing and if Star Trek is going to come back let it come back on it's own terms.

Just because they call this Star Trek doesn't mean that it didn't miss the point and it doesn't mean that it is the only way to bring back Star Trek.

As I stated above there are plenty of ways to reboot Star Trek with action and humor while still letting it be Star Trek and while letting Kirk be Kirk, this just was not the way to do it and as long as Paramount lets the movies continue to be insanely expensive to produce and miss the whole heart and soul of Star Trek they will have trouble breaking even. The long term fans will not care about them and to the casual movie goer they will just be another summer action movie that they have no reason to go see above any other. These films need to stand out from the crowd and so far they have not done that, if they got back to the basics of what Star Trek was about i think everyone would be surprised by the response Paramount would get from all movie goers and not just fans. Sadly it does not look like that will happen any time soon.