JawsTDS said:

Kylo Ren doesn't sound intimidating.. at all.

Ah, but maybe therein lies the rub? Perhaps it's not intimidating because it's not meant to be intimidating, and it's not meant to be intimidating because

*pause for dramatic effect*

he isn't actually a villain after all?

Yes, perhaps that's the answer. All the dark moodiness of his reveal in the teaser is all just misdirection -- a red herring, if you will. He's really a protagonist, a hero (or, at the very least, an anti-hero). The big bad is really someone else, someone we'll least suspect.

Well, obviously I'm just being melodramatically silly, here. The chances that what I just hypothesized will actually turn out to be the case are less than 40%. Still, were it to be true, it'd help rekindle my enthusiasm for the ST; it'd even make that stupid lightsaber almost tolerable.