If they had zero faith in it they wouldn't have given it a theatrical release. It would either have been buried or gone straight to video. As it stands, it doesn't look like it will do much business. The best way for them guarantee some profit would be to give it the TFA teaser as an exclusive.

I wouldn't be surprised if the reason it was announced and released so suddenly was that they realized they had this sitting there from before the sale and decided to cash in on it with the teaser instead of giving business to The Hobbit.