As P. T. Barnum stated, a _____ and his _____ are soon _____. (Swiped from the introduction to Bored of the Rings.)
Michael Stackpole told a story where the person at the next table in a restaurant wanted his autograph because he was in some way associated with Star Wars. Didn't have a clue who Michael was, or what he'd written, but heard the words "Star Wars" and so wanted the autograph just BECAUSE.
Whoever did bid that high needs to be shown the Special. That'll set them to rights.