At first I was dissapointed that the title had anything to do with the force, although this is still better than having Jedi or Sith in the title. It's just that we already had a much-hyped Star Wars event (granted, it wasn't a movie) where The Force was also the first two words of a three-word title.

...Then I realized how it works on a subconscious level, reminding us how the franchise is "awakening." Sure, it has a symmetry with the three-word titles of the first parts of the other trilogies (and Empire is the only one aside from TPM to start with "the," so there's that), but more than anything else they're appealing to our feelings of the franchise itself.