When you think about it, that's somewhere close to $1.50 per episode, or $13.85 per disc. I've seen other boxed sets go for similar prices (with less episodes!)
I'm sure it will come down in price, though...also, judging from the screencaps they've shown, not sure if having it on BD will be much of a picture upgrade.
Whether or not one needs all the bonus stuff that comes with the BD version, though...