This has less to do with the movie itself, but I hope they don't advertise it by "Episode VII" and actually advertise it by it's title. That's one thing I hated about the prequels was how they were referred to as I, II, and III. Then that crap seeped into the OT and they started being referred to as IV, V, and VI. I guess they advertised the prequels by their numbers because the titles were so lame.
EDIT: I know they advertise it as Ep. VII now, but once they pick a title I hope they refer to it as that rather than simply, "Star Wars Episode VII"