Harmy said:
Is it horrible that I don't really care? Or at least not enough to actually go through the whole thing and replace every apostrophe by hand, which I think is pretty much the only solution.
Heh, not horrible at all. But if they're "curly" (look like the commas, just up high), then you should just be able to swap out the characters in the RTF file with the Unicode character (U+2019) that looks more like that. If they don't easily match up to a particular glyph in the font you're using, then yeah, hand-replacing seems to be all there is. But curly apostrophes should be a piece of cake. And slanty apostrophes may be doable with a prime character (U+2032).