That makes sense. I dont have cable anymore and rarely, if ever watched broadcast movies. I forgot that they up the framerate and that is in keeping w/ the effect I am seeing.
It's similar to my HDTV's "120hz mode" which I watched for about 2 minutes when I got the TV and promptly turned off.
So yeah, thats probably it. Bummer, guess I'll have to keep waiting for a proper bluray because the effect is extremely distracting to my eye.
Thanks for the info.