The whole franchise is dead, and has been for 20 years (15 if you like DS9). No power on earth can make ST good ever again. JJ blew it up permanently. Does anyone honestly think Chris Pine will be as iconic as Willaim Shatner? STID was so horrendous it nullified any goodwill the previous film may have had. These new films represent everything wrong with our corporation-centric, one percenter, money is speech culture. Like I said, they should wipe these films out of existence; they deserve to be forgotten. Star Trek used to mean something to us. Now it's just some soulless product to make some rich Viacom CEO even richer.