Ryan McAvoy said:
It's all for nought if there are waiters buzzing around all the time serving food and drinks while you're trying to watch a film. I can't imagine anything more distracting.
You write what you want on a piece of paper, they come by very discreetly and get it. After a bit, they come by just as discreetly and deliver it. The bill is settled up after the film. Honestly, on more than one occasion I didn't even notice they'd taken the paper as they walked by.
At least you know that's what you are paying for, I've never once paid extra to have the experience of having to tell other people to shut up.
You write that on a piece of paper too. For the record; Maybe because it's an adult environment to start with, it just isn't an issue. I've only seen one couple asked to shut up or leave. Oddly enough, they quietly chose to leave.
No doubt it's not for everyone. Personally, it's more than worth it to me to watch a film in a civilized environment, in the seat of my choice, with food and wine brought to me. 
The same movie at the local Edwards isn't much less. But again, to each his own.
