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doesn't that make us all share/stakeholders?
Hell no it doesn't.
You didn't buy that toy going "Hey, this is a down payment for a future DVD release" you didn't buy that book saying "This is future insurance for when the movies are released later" you bought the book TO READ THE BOOK. You bought the toy to PLAY WITH THE TOY (or hang it up, mint in condition, on your wall to eventually sell for a profit on ebay, whatever)
Lucas didn't MAKE YOU buy the merchandising. You weren't fooled or anything. Maybe you FEEL fooled. Maybe you're looking at the walls of mint-in box carded toys, framed posters, resting your feet on the stacks of Expanded Universe novels, as you type your opinion into an internet messageboard makes you FEEL like you got taken. But that's all YOU. You buy a ticket, you watch a movie. You buy a DVD, you watch a movie. You buy a toy, you play with the toy. You buy some pillowcases, you rest your head on them. To then take those purchases and use them as some kind of leverage to assume CREATIVE OWNERSHIP of the property, to act as if you EMPLOYED the man responsible for it--that's just not thinking clearly. That's not understanding your role in the producer/consumer equasion.
You got what you paid for. Nowhere on the packaging of your mint in box Greedo figure does it say "(proceeds of this purchase entitle you to part ownership of Lucasfilm LTD" and neither do the inserts on the Soundtracks have your mail-in suggestion forms as to what creative decision Lucas should make next.
Now if you personally donated money to the man just out of the goodness of your heart, or lent him a couple thousand while he was down and out, maybe I could see your point. Then you WOULD be putting food on his plate. But you didn't. You've never even talked to the man. You've just bought his product. He never saw a dime of your money until he performed for you, until he did something. Try pulling that line on the checkout girl next time you're buying some Cornflakes, see how much gratification is returned.
It's just a whole hell of a lot easier to come clean and simply say "I just want these movies on DVD. Period." tacking all these lame justifications onto that does nothing but weaken the arguments and make us out to be spoiled brats.