I think that the debates are cooled off before they even start. I mean, the candidates cant move from behind the podiums - certain topics are off limits - they cant address the other directly. It sort of takes the debate out of debate. So in essence it pushes for this repeating of rhetoric. And thats what you have to deal with.
I think as far as deathblows, you are right. Nobody really threw a knock out punch. But I do feel that Kerry made much more headway in getting his ideas for policy out there. I dont really feel the Bush did that.