Yeah, where is that Boost guy, I've never met him.

I like this thread.

Words like "amazing", "fantastic", "awesome", "awful", "terrible", "incredible", et al. used to actually mean different things! Go figure. "Amazing" once meant "causing amazement." "Fantastic" was used to describe something that seemed more fantasy than real life. "Awesome" and "awful" used to be synonyms, meaning "full of awe." "Terrible" things once inspired terror. Now they have been reduced to mean "bad." "Incredible" formerly meant "not credible" rather than "cool" which has also lost former connotations.

I could call something terrible, meaning that it was very scary, but since the word has lost its meaning it would not have the same effect, so I have to use a phrase rather than a single word to describe the silly thing.