Goldeneye was considered a soft reboot. The Second reboot would be Craig as Bond. Third time who knows.
Barbara Broccoli considered Goldeneye a reboot because there was a six year hiatus and it was Bond in the post cold war with a female M.
That last 2 respective reboots were handled by Martin Campbell.
The series was either dead or in stasis after the critical failure of License to Kill. It nearly killed the series. But it was the legal battles over Bond that really prevented a third outing for Timothy Dalton.