"Deviancy" is defined by the Natural Order and is therefore objective. Everyone deviates from the established order in some form (Christianity calls this "sin"). Because I oppose undue intrusions into private lives I actually support the right of consenting adults to engage in deviancies in a reasonably private setting. Things go to hell in a million different ways when these matters are pushed into the public square. The Puritans would be appalled by the modern consumer culture which has more in common with the "French" decadence they were rejecting. Ultimately, when it all shakes out, the "Reasonable Price" is determined by a free people exchanging in a "Free" market (strong but strictly limited regulations.)