exitzero said:
The episode numbers were on the OT. They began doing it when Star Wars was re-released right before The Empire Strikes Back came out. I was there, I still remember all the WTFs rumbling throughout the theater when Episode 4 came up.

The "Episode IV" title wasn't added until the 1981 re-release, a year after Empire was released.

Ronster said:

wether this is in the making of book I don't know but it's the first time I have seen this

I guess they were meant to be a fair match for these MTV-7 which also never made it in the film

That is just one of the toys that was released. It wasn't designed for the film:

Ronster said:

I am gussing it's this one? That was originally folded back before they changed it.

This is the logo that was used for the original "fold back" crawl. Taken from the original crawl video from the "making of" ebook: