Jaitea said:
JJ successfully moved the Star Trek movies away from the nerds into the main cinema audience
Speaking as a Star Trek nerd; To me, he did both. I had said goodbye to Trek because I was tired of seeing Data sing show tunes, while the crew discussed the Prime Directive and wedding decorations.
Abrams gave me back Star Trek. He gave me tension, Kirk being an arrogant ass, and Spock irritating McCoy. The fact that the non-nerds liked it is just icing on the cake.