The Star Wars DVDs and Episode III will be sales bonanzas, no doubt. But they are not going to be record setting in terms of overall DVD sales and beat all the other record holders nor will ROTS be a top-five movie. They just don't have the overall appeal that a Shrek 2 or a Titanic or a Spider-Man has. Just won't happen. TPM became a bonanza because people saw it as the first SW movie in 16 years. Then, they all felt burned by it. That's just how it is. That's why AOTC sold $120 million less in tickets. Many people gave up after TPM. They just didn't care anymore. Sith will be the same way, I fear. Many people just won't want to see it. The DVDs will do well. But for LFL to say that they will be the best selling DVD set of all time is going a bit overboard (I think they made that projection, didn't they?). The big green ogre is gonna slap them come Christmas.