I guess you could have done the whole film as a slide show of :
Society crumbles.
They found a shopping mall.
They secure it and marvel at all the things they have.
Without a social context they suffer the poverty of material wealth.
To steal their useless treasures their fortress is raided.
Only the dead win.
I personally feel you need to have the long duration to feel the monotony of a world with all that society graves but without society.
Even the pregnancy is rendered into a burden.
Nobody to celebrate it with, no future to plan for, just shop after shop full of free baby clothes and toys.