Baronlando said:

Nothing is a juggernaut for more than for 2 weekends anyway these days, I think Avengers and Star Wars in the same month is no big deal.

I agree as the days of movies in theaters for extended periods of time are pretty much over. Each summer blockbusters gets the opening weekend to themselves, and if they open well they will get a second weekend without competition. Usually by the 3rd weekend, moviegoers are onto their next blockbuster.

Episode 7 will probably open the weekend before Memorial Day, and will get those 2 weekends to make most of its money, and then another blockbuster will open the first week of June and the buzz for Episode 7 will be gone no matter how good or bad it is.