Ryan McAvoy said:
Yes but it's increasingly the case that while your local multiplex will have both 3D and 2D. The 3D film willl be on at 12.00, 1.00, 2.00, 3.00, 4.00, 5.00, 6.00, 7.00, 8.00 and 9.00pm. The 2D will be on once a day on a medium size screen at 9pm. It's a simple scam, if you make seeing the film at half price difficult enough then people will just give in and pay double. I've seen it happen recently with STID, Man Of Steel and Iron Man 3.
You must have some really crappy local theaters. The theaters here schedule based on demand and so both 2D and 3D start on equal footing only for the 3D to slowly whittle away while the 2D showings remain strong.
It sounds like your theater manager wants to squeeze out as much money as he can after paying for the 3D equipment.