Ryan McAvoy said:

^ Screen size is just a gimmick? Oh cool thanks for telling me, I'm gonna go trade in my big flatscreen TV for one of these cheaper models...

;-)

But seriously the bigass VueXtreme size screen is another great way to see movies apart from IMAX (Sound is great too). If I forget to pre-book EpVII about a month in advance at IMAX, then VueXtreme will be the next best option.

Still, I believe VueXtreme is 18mx10m, while the biggest IMAX in the UK is 29mx23m (So pretty much twice the size).

Screen size ALONE can be a gimmick, especially for an over inflated price, like IMAX is, especially if you have to drive to a major city. Obviously, screen size is usually better large. I'm just saying Imax seems like a gimmick for half of the movies people say they would rather see it in IMAX than 3D. It's a 5 dollar upgrade that in the case of many movies, gains you rather little over a quality non-IMAX screen.