they said the same thing about the E.T dvd when it was released and 2 years down the track there are still plenty of copies floating around dirt cheap (at least in Australia anyway!), they may stop production at Christmas, but that doesn't mean that they won't flood the market with copies, I think it's just a big marketing beat up in the lead up to X-mas, It'll be a huge seller, but I wouldn't get into a panic about it selling out, there'll be plenty of Star wars for everyone!