Unfortunately, we are in deeper trouble than we think.
"And, brother, when it disintegrates ... it disintegrates!"

"Well, wha-da-ya know ... it disintegrated."
Almost everything that we do here is from commercial distribution media. It is a throw-away. It was never meant to be archival (or archive-able). Worse, in the digital world, information once gone is gone instantly and forever. Not so with analogue media, which is partially recoverable from it's slower and piecemeal deterioration.
All the rest that we do here is not restoration or preservation, but rather further damage ... but a damage that is more pleasing to the eye. Every time anything is changed from it's original state, the original suffers damage -- whether to destroy it or to "fix it up". That's the creed of the archivist.
And this is not just in our little corner of the universe. Paper records (books) are a bigger preservation problem. When books were being printed for greater distribution, cheaper acid-bath paper was used with the same disregard for survivability as in today's media distribution. As a result, these books literal crumble to dust when touched (both copies and originals) despite massive preservation efforts. Only something like 5% or 10% of all history's books can be rescued, tops. The rest will be gone forever without any other record of their existence.
And forget on-demand digital. (Obviously.)
Proposals for new media/formats don't remedy or completely ignore this this ticking time-bomb.
Welcome to the real world ...