I can just imagine how the meeting went.
Executive 1: "What should we do for April Fools this year?"
Regretful Guy: "I know, let's have a fake contest to see what the best video on Youtube is!"
Executive 1: "...and then claim that we're shutting down the site after we find it! (Regretful Guy), will you make the video?"
Regretful Guy: "Sure!"
Executive 1: "Oh, and make it a live, all day streaming event."
Regretful Guy: (is regretful)