Gregatron said:

I think a big reason that the Nolan Batman films (which, in my opinion, are largely terrible BATMAN films--pretentious, dark, violent, and embarrassed by the source material) have been so successful is because of the public's name-brand recognition of Batman, and because self-loathing fans were all too eager to forget the campy Schumacher films, and wanted to see Batman be "dark" and "cool" so that they would look "cool" for liking it. "See? See? We're cool! We don't like those stupid, campy comics! We like this dark and violent Batman! See how cool we are?"

Same with TREK. "See? See how cool we are? We don't like that goofy, cheesy old TV show! TREK is finally cool now, because it's dark and fast and sexy and funny and big-budget!"

I genuinely hate this argument whenever anyone uses it. I can never roll my eyes hard enough.