I hope it is something left up to software companies and not a feature that gets forced via console. I have no problem not buying games from companies that pull that crap. I know, I know, I get the whole not making money on used games thing, it sucks, but it has been part of the industry since the beginning. A lot of us just simply wouldn't play games if we had to pay $60 dollars for each one. It is a habit I enjoy, but I could live without it if it came down to it.
I'd someday like to buy the new Xbox, but if that ends up being part of it, count me out. '
@bkev, you know you could just download your profile to your friend's Xbox and get the full functionality as long as your profile is logged in along side his. I used to do this all the time with COD map packs and downloaded games.