CP3S said:

Not surprising, it was very un-Star Trek like and very clearly made for and marketed at people who were not fans of Star Trek.

Most people I know who loved it don't care for Star Trek in general, and very few Trek fans I know can stand the thing. I got really tired of people saying things like, "You know, I didn't think I liked Star Trek, but that was actually pretty good!" Yeah... No, the fact is you still don't like Star Trek; you liked this because it was made to appeal to you, and it succeeded.

I overheard a woman talking on her phone in a restaurant about the movie once. (Praying I didn't hear spoilers as I hadn't had a chance to see it at the time.) She wasn't a Trekker, but she totally got the people of different creeds and backgrounds all working together. And she was equally impressed with the hopeful portrayal of the future. Isn't that a big part of what Trek has always been about?