CP3S said:

Not surprising, it was very un-Star Trek like and very clearly made for and marketed at people who were not fans of Star Trek.

Most people I know who loved it don't care for Star Trek in general, and very few Trek fans I know can stand the thing. I got really tired of people saying things like, "You know, I didn't think I liked Star Trek, but that was actually pretty good!" Yeah... No, the fact is you still don't like Star Trek; you liked this because it was made to appeal to you, and it succeeded.

I like Star Trek a lot, and this movie was very Star Trek, and I liked it.

I think including a really convoluted plot to justify a creative reboot somehow within the context of the original stories (and get a Nimoy cameo) is bending over backwards to appeal to Star Trek fans.

Fist fights, space battles, smug jokes, ridiculous doomsday weapons... all very Star Trek. I liked it.