Not surprising, it was very un-Star Trek like and very clearly made for and marketed at people who were not fans of Star Trek.

Most people I know who loved it don't care for Star Trek in general, and very few Trek fans I know can stand the thing. I got really tired of people saying things like, "You know, I didn't think I liked Star Trek, but that was actually pretty good!" Yeah... No, the fact is you still don't like Star Trek; you liked this because it was made to appeal to you, and it succeeded.