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nightstalkerpoet said:
With TPM... so much was jam-packed into it, and it had such a different feel from the OT, that a lot of people had to see it two or three times just to wrap their heads around it. A lot of reviews these days contain "I saw The Phantom Menace like 5 times in theaters". I don't think that was the case with AotC. Some people didn't like TPM, and didn't come back. Some people came back hoping AotC was better, and decided it wasn't. Most people saw it once, shrugged their shoulders, and waited for RotS to figure out where the hell this was all heading. A small minority loved the film and followed the SW trend of multiple viewings.
Generally though, it succeeded because it was a Star Wars movie.
I think this is a pretty fair assessment. The unfortunate thing about Episode I for me was that I don't think the marketing did a good job of preparing people for the type of film they were going to see. The trailer for Episode I is still the best thing to ever come out of the prequels, I wanted to see that film! I still do! It was the spirit and feel of Star Wars, but also fresh and original. The film that we got was decidedly different; I still feel like it's not the film previewed in the trailer. And keep in mind, I actually did like Episode I when it came out, and still do to a large degree. I don't think it's a very good Star Wars prequel, but I derive enjoyment from it. But it's not what I wanted or expected, and I mean that in a neutral way. The film was always destined to get bad reviews because even though I say I enjoy it, I also realize it's not a particularly great film, but I don't think audiences were prepared for this silly, whimsical children's fantasy film, they were expecting something a bit darker and a bit more grown up.
That's the reason Episode II got good reviews at first, but now is often regarded as the worst of the series. I loved AOTC when I first saw it, mainly because it was the Episode I that I was (sort of) expecting, and the basis of most positive reviews were that it wasn't Phantom Menace, it was daker and more "Adult"...but while I saw Episode I four or five times in theaters, I only went back to Episode II once, and every time I watched it I liked it less and less. The reason being, once the excitment of having a serious, darker film that actually set up the events of the OT wore off, I realized it was one of the worst acted, written and directed movies I have ever paid money to see. The film simply sucks. But after Episode I, it seemed like a breath of fresh air. Phantom Menace had so much backlash that anything would have seemed better, but in retrospect I feel like at least George Lucas was genuinely trying with Episode I, while Episode II really just feels like he had no idea what to do with the film and just sort of threw it out there. I get the feeling of absolutely no confidence or enthusiasm went into that film, and maybe it's because the backlash of Episode I was such a sucker punch for Lucas that it took away his confidence and joy in making a follow-up, but he was now obligated to even if he didn't want to. I mean, there is no way he could have predicted the negativity people had for him and Episode I, I am sure he was genuinely shocked and felt like shit for a few months. I mean, he was a god before Episode I, it was shocking to us, and he seemed to be really excited about making Episode I, so I get the impression that the backlash was as unpredicted for him as it was to us. People accuse Lucas of sometimes loathing his fans, and I tend to agree sometimes, but I think part of the reason is that he felt kicked to the curb by them, not that he is correct--he's not, and we still made him rich anyway so he laughed all the way to the bank--but I think there is a lot that Lucas either denies feeling or doesn't open up about.