I saw each of the prequels twice at the flicks only because other people who I knew wanted to see it with me (first viewings were with the missus). I'm not into seeing films more than once at the cinema as a rule.

TPM, despite being aimed at a younger age group, was still not as accessible and cut-and-dried as ANH. All that stuff about symbiosis, midichlorians and dualty, as well as the political skullduggery, would be hard for any six year old to get their head round. Likewise, AOTC required a lot of investment from the viewer with only the final 45 minutes providing anything approaching what we'd come to expect from a Star Wars film.

That said, I really like the film and I've always felt that multiple viewings paid off. But it's very heavy-handed for a kid's movie.