Bingowings said:
I think you underestimate the powers of the Gungan.
Darth Maul is probably as recognisably Star Warsian as Boba Fett or Jabba.
We are old and jaded, we forget the impact TPM had in the day.
Perhaps, but the people putting up millions of dollars for a tv ad want a sure thing.
Would be interesting to see a reporter do one of those man in street things, where they show people a photo and ask them to identify the character.